Redding, California is a place many of us know for its natural beauty, friendly pace of life, and opportunities to enjoy the outdoors. But behind the scenery, something exciting is happening: Redding is becoming a hub for business growth, innovation, and opportunity.
At the center of this movement is Shasta EDC (Economic Development Corporation), an organization focused on helping both small and large businesses thrive. Their work is shaping not only today’s business climate but also the future of Redding as a place where families can build lasting roots.
A Closer Look at Redding’s Economic Growth
If you’ve ever wondered how a community like Redding goes from potential to real opportunity, Shasta EDC is a big part of the answer. Their efforts stretch across industries, from healthcare and manufacturing to small startups and restaurants. And at the heart of their mission is the belief that when local businesses succeed, the entire community thrives.
If you’d like to see these ideas come to life directly from the people making it happen, you can watch the full The Barret Team YouTube interview with Shasta EDC’s CEO, Rebecca Bear.
Business Attraction: Bringing New Opportunities to Town
Shasta EDC works hard to attract businesses from outside the region to Redding. This isn’t just about filling empty buildings, it’s about finding businesses that align with the community’s strengths and long-term vision. By bringing in the right companies, Shasta EDC helps create jobs, expand services, and diversify the local economy.
Think about it this way: every time a new business sets up shop in Redding, it creates ripple effects. More jobs mean more families settling down, more kids in local schools, and more customers for existing small businesses. For families moving from bigger cities like the Bay Area, the promise of steady jobs and a slower, more balanced lifestyle is a huge draw.
Supporting Local Businesses and Entrepreneurs
While attracting new companies is important, Shasta EDC also knows that the backbone of Redding’s economy is made up of the businesses already here. Through programs like Startup Redding, they offer resources, mentorship, and networking opportunities for entrepreneurs and small business owners.
Imagine a local restaurant owner who dreams of expanding to a second location but isn’t sure where to start. Through Startup Redding, the owner can connect with experts who’ve been there, get advice on financing, and find encouragement from a network of peers. These resources don’t just help one business, they strengthen the entire community by making sure local talent has the tools to succeed.
Building Workforce Development and Job Growth
Another key part of Shasta EDC’s mission is workforce development. Simply put, that means ensuring the people who live here have the necessary skills to take on the available jobs. Partnering with institutions like Shasta College, EDC helps connect students and job seekers to industries in need of skilled workers.
For example, local manufacturers benefit directly from Shasta College’s welding program, which trains students in high-demand skills. These graduates often step right into jobs with local employers, keeping talent in the community and helping businesses grow. At the same time, Shasta EDC is working with industries such as healthcare, retail, and distribution to ensure that families moving to Redding can count on good jobs that support long-term stability.
Enhancing Quality of Life and Infrastructure
Economic development isn’t just about numbers, it’s about creating a place people want to call home. That’s why Shasta EDC also works on things like expanding air service at Redding Regional Airport, supporting housing development, and promoting community identity. These efforts make it easier for businesses to operate here, but they also make Redding more livable for families.
Think about what it means to finish work and be on a hiking trail within 20 minutes, or to know that your city is investing in parks, schools, and recreation. Those are the kinds of everyday details that make people not just move to Redding, but stay and build a life here. And when families feel rooted, the local economy grows stronger.
Why Redding’s Story Matters
At its core, the story of Shasta EDC is the story of Redding itself, a community with deep potential, hard-working people, and a future that’s worth investing in. Business growth here isn’t just about dollars; it’s about families building lives, entrepreneurs following their dreams, and a city preparing for the next generation.
So whether you’re a local business owner, someone thinking about moving your family here, or simply curious about what makes Redding tick, Shasta EDC’s story is one to watch. And for a more personal look at this journey, don’t forget to check out the full video interview with Rebecca Bear on the Rooted in Redding YouTube channel. It’s a great companion piece to this blog and gives even more context to the exciting growth happening here in Redding.
Bringing It All Together: The Future of Redding’s Growth
As Redding looks toward the next decade, Shasta EDC’s work is about more than short-term wins. Their focus is on sustainable growth, creating an economy that supports families, rewards innovation, and celebrates the unique lifestyle of Northern California. From helping a local business owner expand to welcoming new companies into the region, Shasta EDC is laying the groundwork for a future where opportunity and community go hand in hand.
For those considering a move to Redding, or even for longtime residents wondering what’s next, it’s clear that the city is on the rise. Businesses are finding their place, new jobs are being created, and families are discovering that you can build a stable, fulfilling life here. And if you’re thinking about making Redding your home, The Barrett Team is always here to help you explore what living and thriving in this community could look like for you.
