A New Chapter for Stillwater? What Amazon’s Arrival Could Mean for Redding
Imagine pouring $20 million into a business park built on big dreams—streamlined permits, scenic views, and shovel-ready land—and then watching it sit mostly empty for over a decade. That’s been the story of Stillwater Business Park in Redding. But now? That story might finally be changing.
Amazon—the global giant known for transforming local economies—is knocking on Redding’s door. And if things move forward, Stillwater Business Park might just become the thriving hub it was always meant to be.
The Vision vs. The Reality
Stillwater Business Park opened its gates in 2010 with the backing of city leadership and local business advocates. Strategically located near the Redding Airport and off of I-5—perfectly placed between Seattle and Los Angeles—it was designed to attract large-scale companies priced out of metro areas.
Its biggest selling point? Convenience. From day one, Stillwater offered pre-approved environmental permits, flexible zoning, and full infrastructure—water, sewer, electricity, gas, and fiber—all in place. The idea was simple: no red tape, just ready-to-build land at a fraction of metro costs.
But even with all that, momentum never quite took off.
What’s Worked (And What Hasn’t)
In the 15 years since its launch, only 5 of the 16 parcels have sold. While companies like PACE Engineering, Fruit Growers Supply, CAL FIRE, and Moss Energy have claimed space, the park largely remained underutilized.
The city is currently seeking a $3 million federal grant (matched by $3 million locally) to open up five more parcels—paving the way for potential timber manufacturers and other industrial uses. But what’s really moved the needle recently?
Enter: Amazon.
Why Amazon is a Game-Changer
Amazon is currently in contract to purchase 34 acres at Stillwater—with an option for 22 more. If the deal closes, the site could become a West Coast fulfillment center, shipping directly to consumers.
Here’s why that matters:
Jobs: An Amazon fulfillment center typically brings 150–200 direct jobs—but the ripple effect can nearly double that through suppliers, restaurants, delivery, and construction work.
Income and Housing: Studies show areas near new Amazon centers see average income increases and a 5–6% bump in home values.
Reputation: Perhaps most critically, Amazon’s presence could finally put Stillwater Business Park on the map, silencing years of skepticism.
What’s Next?
There’s currently a formal agreement on the table. Redding’s City Council will soon vote on the proposal. If approved, Amazon will enter a 100-day due diligence period—with options to extend—and could close on the land shortly after.
Construction could begin as soon as late 2025 or 2026, and if it does, it would mean far more than new buildings. It would mean new energy, new investment, and the start of something big for Redding.
Final Thoughts
As a lifelong local and your guide to all things Redding real estate, I can say this: Amazon’s potential arrival isn’t just news—it’s a turning point. If this deal goes through, it could mark the beginning of a new era of growth and opportunity for our city.
What do you think? Is Amazon the catalyst Stillwater has been waiting for? Or would you love to see something else develop here? Leave your thoughts in the comments—I’d love to hear from you!
And as always, thanks for tuning in to Rooted in Redding, where we don’t just help you find a house—we help you find a home and a community to thrive in.
—Faith 💛
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